DAGENS INDUSTRI

Dagens industri is the largest business paper in Scandinavia with 401 000 readers per day (Orvesto Konsument 2011:3). With Sweden’s most prominent business journalists and analysts, Dagens industri delivers an instrument essential to your success in business, in the market and with your personal finances every day.

Dagens industri portrays the Swedish and the International business world in a qualified, yet easily comprehendible manner. The newspaper is bold in its relationship towards influential decision makers. However, the editors of Dagens industri also work hard to remind us that business is enjoyable and entertaining.

Dagens industri was founded 1976. During the first years it had a distinct focus on technology, but 1983 Dagens industri turned into a business paper with focus on business and stocks. The strategy change became the foundation of Dagens industri’s successful circulation development. 1983 the paper had a circulation of 30 200 and 2010 it went up to 101 700 (TS Helår 2010).

Peter Fellman is Editor-in-chief of Dagens industri.

DI WEEKEND

Di Weekend is a weekend magazine distributed every Friday along with Dagens industri. The magazine contains a mix of interviews with current leaders from the business community and society, features and a set of fixed sections such as motor, wine, new products as well as hotel- and dining guides. Di Weekend also includes articles about trends, interviews and reportages of music, film, theatre, literature, design, fashion, architecture and interior design.

Di Weekend has its own editorial staff consisting of roughly 15 coworkers, however reporters and correspondents from Dagens industri contributes to the magazine as well. The magazine has today approximately 375 000 readers, of which 134 000 are women (Orvesto Konsument 2011:3).

Editor of Di Weekend is Birger Marklund.

DI DIMENSION

Dagens industri's monthly magazine Di Dimension was launched in September 2009 and has rapidly become Sweden's largest business magazine with 268 000 readers (Orvesto Konsument 2011:3). The magazine is distributed to Di's existing subscribers to add another "dimension" of in-depth coverage to the other Di-products.

The editorial structure is based upon three segments;
-    Interviews where the leaders of the business community have the opportunity to talk freely about their business
-    Behind the scenes, in-depth reading about the big business deals and how they transpired, both in Sweden and International business world
-    Analysis with focus on stock market, finance and funds

Editor of Di Dimension is Henrietta Westman.

READERS SOCIODEMOGRAPHY