Proffice was founded in 1960 by Berit Flodin and was originally called the Snabbstenografen (The Quick Steno-
grapher). With time, the little typing bureau expanded into a fast -growing recruitment company – 50 years after its start-up Proffice now has a turnover of about SEK 4 billion.

The company’s history as a successful entrepreneurial company makes Proffice an obvious choice of partner for the Dagens Industri competition, Sweden’s Gazelles – which awards rapidly growing companies.

“The entrepreneurial company is a very important target group for us. If you grow fast, sometimes you may have problems finding staff. It can be even harder in the beginning to find all the different competencies necessary,” states Thomas Magnuson, Marketing Manager at Proffice.

Thomas Magnuson is positive about the cooperation:

“Valuable contacts are made at the regional Gazelle meetings throughout Sweden. You can mingle with potential clients in a very nice setting. However, the most important thing for success is, of course, to advertise through Dagens industri’s different channels.”

“From 2005 to the present day, we have doubled our turnover. I am convinced that the cooperation with Dagens industri has given us a strong positive result.”

Thomas Magnuson has a background in advertising. This is why he is committed and involved in the production of their advertised offers. To find the right message, he works closely with Keep Communication, a Borås-based communications company. An ambitious research project was carried out to find out what customers want from companies in the recruitment branch. The results were sectioned into four main areas, which Proffice then used to formulate the offerings.

Now when Thomas Magnuson meets customers, he notices that they know that Proffice offers many more services besides hiring out staff in times of crisis.

“For us, this is a new way to sell and to present our services. Our investment in advertising through Dagens industri has paid off well,” he says.

He also sees many advantages with Di:

“There is a sense of immediacy when you advertise in a daily paper compared to a weekly. There is a quick pace, things happen every day – just like in the recruitment branch.”

“For Proffice, it’s important to reach decision-makers all over the country. A big advantage with the recruitment advertisements in Dagens industri is that you don’t just reach people who are officially looking for jobs. There are people with good jobs now, who may think about changing if something more exciting comes up. Our main target group is the decision-makers, like CEOs, CFOs, HR managers and purchasing managers. They are almost always Dagens industri readers!”